SERVICE

Branding & Packaging

Distinctive brand systems and packaging that help ideas, products and organisations feel clear, credible and ready for market.
Branding & Packaging
Build a brand people recognise, trust and remember — from identity systems to packaging ready for market.

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Branding and packaging built for everyday use

CoDesign helps businesses and organisations build clear, distinctive identities and carry them through to packaging and everyday communication. We connect your brand story, audience and practical needs into a visual system people can recognise.

Whether you are launching something new or refining an existing brand, we bring the right creative support together around your brief. You have one clear point of contact from planning and feedback through to the agreed production handover.

Selected collaborator work by Hu Xiaobo Studio. Copyright remains with Hu Xiaobo Studio and the respective credited rights holders.

What We Can Help With

Branding & Packaging capability — Brand Strategy & Identity
Brand Strategy & IdentityBuild a clear foundation for how your brand looks and communicates. Positioning, logo, colour, typography and a visual language shaped around your audience.
Branding & Packaging capability — Packaging Design
Packaging DesignBring your product and brand together through packaging that balances recognition, information and practical production requirements.
Branding & Packaging capability — Brand Applications
Brand ApplicationsCarry your identity through the touchpoints people see and use: stationery, printed materials, campaign assets and digital creative.
Branding & Packaging capability — Guidelines & Rollout
Guidelines & RolloutMake your brand easier for your team to use. Practical guidelines, reusable templates and agreed artwork files for a consistent rollout.

Selected Highlights

Selected brand identities, packaging, brand applications and motion studies by Hu Xiaobo Studio.

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Scroll or swipe to explore

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Branding & Packaging selected highlight — 野然地品牌视觉设计 — codesign-hu-01-001.webp
Everland · Brand identity · Hu Xiaobo Studio
Branding & Packaging selected highlight — 极兔充电品牌设计 — codesign-hu-02-001.webp
Fasthare · Charging brand identity · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — 极兔充电品牌设计 — codesign-hu-02-018.webp
Fasthare · Charging brand identity · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — 极兔充电品牌设计 — codesign-hu-02-035.webp
Fasthare · Charging brand identity · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — 茶研品牌形象设计 — codesign-hu-03-001.webp
TeaYan · Tea brand identity · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — 茶研品牌形象设计 — codesign-hu-03-018.webp
TeaYan · Tea brand identity · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — 茶研品牌形象设计 — codesign-hu-03-035.webp
TeaYan · Tea brand identity · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — PASSCO咖啡包装设计 — codesign-hu-04-001.webp
PASSCO · Coffee packaging · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — PASSCO咖啡包装设计 — codesign-hu-04-011.webp
PASSCO · Coffee packaging · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — PASSCO咖啡包装设计 — codesign-hu-04-022.webp
PASSCO · Coffee packaging · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — ROSALE香薰包装设计 — codesign-hu-05-001.webp
ROSALE · Fragrance packaging · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — ROSALE香薰包装设计 — codesign-hu-05-011.webp
ROSALE · Fragrance packaging · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — ROSALE香薰包装设计 — codesign-hu-05-022.webp
ROSALE · Fragrance packaging · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — Fezari硬糖包装设计 — codesign-hu-06-001.webp
Fezari · Candy packaging · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — Fezari硬糖包装设计 — codesign-hu-06-010.webp
Fezari · Candy packaging · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — Fezari硬糖包装设计 — codesign-hu-06-019.webp
Fezari · Candy packaging · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — 邻家便利店品牌设计 — codesign-hu-07-001.webp
Linka Shop · Convenience brand · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — 邻家便利店品牌设计 — codesign-hu-07-015.webp
Linka Shop · Convenience brand · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — 邻家便利店品牌设计 — codesign-hu-07-029.webp
Linka Shop · Convenience brand · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — 悠然民宿品牌设计 — codesign-hu-08-001.webp
Youran · Hospitality identity · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — 悠然民宿品牌设计 — codesign-hu-08-023.webp
Youran · Hospitality identity · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — 悠然民宿品牌设计 — codesign-hu-08-046.webp
Youran · Hospitality identity · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — Tasty1996泰式餐厅品牌升级 — codesign-hu-09-001.webp
Tasty1996 · Restaurant identity · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — Tasty1996泰式餐厅品牌升级 — codesign-hu-09-016.webp
Tasty1996 · Restaurant identity · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — Tasty1996泰式餐厅品牌升级 — codesign-hu-09-032.webp
Tasty1996 · Restaurant identity · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — 胧月斋月饼包装设计 — codesign-hu-10-001.webp
Longyuezhai · Mooncake packaging · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — 胧月斋月饼包装设计 — codesign-hu-10-011.webp
Longyuezhai · Mooncake packaging · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — 胧月斋月饼包装设计 — codesign-hu-10-021.webp
Longyuezhai · Mooncake packaging · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — 乐奇学堂品牌设计 — codesign-hu-11-001.webp
Loche School · Brand identity · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — 乐奇学堂品牌设计 — codesign-hu-11-018.webp
Loche School · Brand identity · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — 乐奇学堂品牌设计 — codesign-hu-11-035.webp
Loche School · Brand identity · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — 黑凯撒啤酒包装设计 — codesign-hu-12-001.webp
BLACK CAESAR · Beer packaging · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — 黑凯撒啤酒包装设计 — codesign-hu-12-016.webp
BLACK CAESAR · Beer packaging · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — 黑凯撒啤酒包装设计 — codesign-hu-12-031.webp
BLACK CAESAR · Beer packaging · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — 小猬音乐品牌设计 — codesign-hu-13-001.webp
Xiaowei Music · Brand identity · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — 小猬音乐品牌设计 — codesign-hu-13-021.webp
Xiaowei Music · Brand identity · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — 小猬音乐品牌设计 — codesign-hu-13-041.webp
Xiaowei Music · Brand identity · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — 一波LOGO动效设计（二） — codesign-hu-14-001.gif
Logo motion studies · Collection II · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — 一波LOGO动效设计（二） — codesign-hu-14-010.gif
Logo motion studies · Collection II · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — 一波LOGO动效设计（二） — codesign-hu-14-020.gif
Logo motion studies · Collection II · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — SWETAILL果酒视觉包装设计 — codesign-hu-15-001.webp
SWETAILL · Fruit wine packaging · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — SWETAILL果酒视觉包装设计 — codesign-hu-15-013.webp
SWETAILL · Fruit wine packaging · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — SWETAILL果酒视觉包装设计 — codesign-hu-15-025.webp
SWETAILL · Fruit wine packaging · Hu Xiaobo Studio · 3/3
Branding & Packaging selected highlight — C4D开屏页海报设计 — codesign-hu-16-001.webp
C4D · Illustrated campaign posters · Hu Xiaobo Studio · 1/3
Branding & Packaging selected highlight — C4D开屏页海报设计 — codesign-hu-16-006.webp
C4D · Illustrated campaign posters · Hu Xiaobo Studio · 2/3
Branding & Packaging selected highlight — C4D开屏页海报设计 — codesign-hu-16-011.webp
C4D · Illustrated campaign posters · Hu Xiaobo Studio · 3/3

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Brand Strategy
Clarify positioning, audience and the ideas that make the brand distinctive.
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Visual Identity
Create a recognisable system across logo, colour, typography and visual language.
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Packaging Systems
Translate the brand into packaging that is clear, practical and ready for market.
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Launch & Rollout
Prepare guidelines, templates and production-ready assets for consistent use.
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Branding & Packaging
100+
Projects across our creative networks
95%
Client satisfaction
30+
Creative specialists available
10+
Years of design experience in Canberra and around the world
START A PROJECT
START A PROJECT
Discuss Your Project

Have a report, campaign or design task in mind?

Tell us what you need to communicate, who it is for and when you need it. CoDesign will help clarify the scope and next steps, even if your brief is still taking shape.

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Have a project in mind?

Tell us about your audience, your goals and the materials you need. CoDesign will help clarify the scope, bring the right creative support together and recommend the next step.

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Creative Solutions
Graphic Design
(02)
Graphic Design
Flexible graphic design support for reports, marketing materials, presentations and digital content.
Original Illustration
(03)
Original Illustration
Distinctive commissioned artwork for brands, publications and campaigns.

FEATURED ILLUSTRATION PROJECT

BE Fragrance — MUTUAL SENSE

Brand illustration and packaging by 木寸口 · iF DESIGN AWARD 2022

Follow the project from pencil studies of costume and gesture to four finished characters, then see how those illustrations carry across the candle range.

BE Fragrance — Pencil sketches
Pencil studies — costume and gesture
BE Fragrance — Final character illustrations
Final illustrations — four characters
BE Fragrance — Candle and carton detail
Packaging detail — candle and carton
BE Fragrance — Product range
Applications across the fragrance range
View the original project ↗iF Design award record ↗
Read more / Read less — complete project gallery

Explore the original project in sequence. Select an animation preview to open the original motion artwork.

  1. BE Fragrance — animation 1 previewView animation 1 ↗
  2. MUTUAL SENSE — view 2
  3. MUTUAL SENSE — view 3
  4. MUTUAL SENSE — view 4
  5. MUTUAL SENSE — view 5
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  10. BE Fragrance — animation 10 previewView animation 10 ↗
  11. MUTUAL SENSE — view 11
  12. BE Fragrance — animation 12 previewView animation 12 ↗
  13. MUTUAL SENSE — view 13
  14. BE Fragrance — animation 14 previewView animation 14 ↗
  15. MUTUAL SENSE — view 15
  16. BE Fragrance — animation 16 previewView animation 16 ↗
  17. MUTUAL SENSE — view 17
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Related Services

RELATED SERVICES
SERVICE
(02)
Graphic Design

Graphic Design

Graphic design for organisations and businesses that need to make complex information clear and everyday communication more effective.
Reports & Publications
Infographics
Marketing Collateral
Presentation Design
SERVICE
(03)
Original Illustration

Original Illustration

Original illustration for brands, packaging, publications and campaigns, shaped around your audience and message.
Brand Illustration
Packaging Illustration
Editorial Illustration
Character Design

Let’s Talk

What we offer
Branding & Packaging
Graphic Design
Original Illustration
E-Mail
info.coco.design@gmail.com
Office
Canberra, Australia
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