BLACK CAESAR — Beer Packaging

Illustrated craft-beer packaging brought to life through 3D product motion. Collaborator Work by Hu Xiaobo Studio.
BLACK CAESAR — Beer Packaging
Packaging design by A Cheng; C4D by Ma Dian and Tian Tian; illustration by Yu Wan. Hu Xiaobo Studio.

Project context

This collaborator project brings together illustrated craft-beer packaging and 3D product motion. The bottle becomes both a physical brand touchpoint and the subject of a moving product story.

Design rationale

The detailed illustration gives the label a distinctive visual world. In motion, changing viewpoints and close-ups can reveal the artwork, bottle and material finish in ways a single pack shot cannot. Packaging and moving image can therefore share one recognisable creative direction.

How we can help

For a product launch, CoDesign can coordinate packaging, specialist 3D animation and short promotional edits for websites and social channels. We shape the message and deliverables around the launch, so the design can support promotion as well as the product itself.

Launching a product? Let’s discuss packaging and the content that will introduce it.

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What we offer
Branding & Packaging
Graphic Design
Original Illustration
E-Mail
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Office
Canberra, Australia
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